created by Pauline Vogl in Adobe Illustrator
The swan is rich in symbolism, embodying meanings such as prophecy, divination, and light. In Greek mythology, it is often said that the swan sings before death—a vivid and poetic image that resonates deeply with the concept of dying beautifully. The font was designed in a distinctive style to stand out from the traditional fonts commonly used in the funeral industry. The intention was to challenge and redefine old conventions, aligning with the collective’s mission to offer a new perspective on death and grief. The logo reflects this shift, symbolizing a break with the past and embodying the collective's commitment to reshaping the approach to loss and remembrance. The logo as well as the icon were created in Adobe Illustrator.